Inside HOKIE SPORTS | Vol. 14 No. 6 | June 2022 19 ATHLETICSANNUALREPORT Virginia Tech Athletics knows the importance of the digital experience for thousands of fans that range from outside of the Commonwealth of Virginia. The Athletics digital team is dedicated to expanding the department’s message and impact through finding unique and creative strategies to do so. The 2021-2022 academic year was no exception, and their work demonstrated an upwards trend for the digital footprint of Virginia Tech Athletics. SOCIAL INTERACTIONS ON THE UPSWING Fans interacted with Virginia Tech Athletics social content at a sharply increased rate in 2021 than in the previous year. According to Skullsparks, Virginia Tech saw the 11th highest increase in total social interactions amongst FBS athletics departments, and the fifth highest increase in percentage of interactions from 2020 to 2021. REVAMPING THE WEBSITE The Digital Strategy and Innovation team worked with its website partner, SIDEARM Sports, to launch a redesigned in September 2021. Updated features added to the website included a hub for trending topics, a reoriented presentation of various content on the homepage, refreshed menu navigation, and a social mediainspired feature at the top of the home page that connects you to the most updated news from your favorite Hokie sport. PROVIDING THE BEST VIRTUAL FAN & DONOR DIGITAL EXPERIENCE Virginia Tech was proud to launch its new “Virtual Ticket Assistant” in May 2022 to prepare for the upcoming 2022 football season. This digital prompt allows fans to select how many games they are interested in attending, how many people are coming with them, and TECH ATHLETICS plants solid digital footprint their preference on the best value or location of the tickets. After answering these questions, the Virtual Ticket Assistant provides the interested fan with the best options based on their answers. The Reach for Excellence campaign is the largest fundraising effort in the history of Virginia Tech Athletics. The Digital Strategy and Innovation team made sure that prospective donors were informed and enticed to give to Virginia Tech student-athletes through a user friendly, aesthetically impressive website. The team’s work on this campaign gave them a Finalist nomination for the National Association of Collegiate Marketing Administrators’ Best Digital Promotion of the Year. The final award will be given out in late June 2022. MOST INTERACTED SOCIAL POSTS FROM HOKIESPORTS