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Chris Helms, Tech’s senior associate AD for administration and

sports programs, oversees this piece. He and Jeff Kinney, a men’s

soccer assistant coach, came up with a curriculum, which is based

on identifying and enhancing professional competencies, with goals

to promote professional growth, improve self-awareness, develop

coaching competencies, and guide career development. 

The sessions cover a range of topics, including leadership style,

communications (media and social media), organization development

(hiring), recruiting, fiscal responsibility and culture of excellence.

Starting last September (and running through this May), Helms

held a monthly session for any assistant or

associate coach who wanted to take part.

Interested coaches first needed to complete

a short application and also receive the

endorsement of his/her head coach. He invites

a speaker—either internally or from across

campus—to speak on a specific competency,

and then the group discusses the presentation

before being assigned a short homework

assignment.

Approximately 15 assistant or associate coaches attend the monthly

sessions.

“We hope the outcome is to grow personally and professionally,”

Helms said. “Ultimately, we want to equip them with the concepts

and competencies, so that, should they aspire to be a head coach,

they’ll be better prepared to sit in front of someone who may be

interviewing them for a job and be able to articulate what their

coaching philosophy is.

“This is the pilot year. It’s not a done deal, but we’ve got a framework,

and we’re learning as much as they are as to how to effectively have an

impact for those coaches. If they stay here, they’re better in their roles,

and should they want to keep growing professionally, we’ve given them

the skillset to do that, too.”

PLANNING FOR

THE FUTURE

Much of what the department’s Leadership Institute encompasses

is exclusive to Virginia Tech. White and Dr. Bennett have spoken

at Habitudes conferences, and White fields numerous calls from

colleagues nationwide about the study abroad opportunities. Miller

was chosen to go to an NCAA Leadership Academy Workshop. Helms

gets the feeling that there are few programs nationwide that focus on

leadership for assistant and associate coaches.

They want to do even more—but more requires funds. Additional

financial resources would allow for advance site visits for study

abroad courses, cover costs for any staff seminars/symposiums that

they themselves want to attend, and allow for additional curriculum

purchases.

Also, extra financial resources would provide much-needed help

for parts of their bigger vision. Study abroad sites could be expanded

to places like Rwanda and South Africa— locations that provide rich

cultural and historical stories. In addition, they would like to organize

a summer leadership camp locally for elementary and high school

students. This would be planned, implemented

and run by LAT, giving Tech’s student-athletes

another opportunity to put their leadership

skills to use.

White, with help from the Hokie Club,

hopes to meet with prospective donors this

spring and discuss the value of the Leadership

Institute.

“We have a vision, but we’ll need some

help to attain that vision,” White said. “If we

were able to secure some more resources, the impact on our student-

athletes would be immeasurable.”

In many ways, the impact already is. Ulrich

originally wanted to use her future degree

in human nutrition, foods and exercise

to get into the medical field. Now,

she’s contemplating a career in global

development or perhaps working for

a non-profit organization.

“It’s [the Leadership Institute] not

about athletics,” Ulrich said. “It’s not

like, ‘Oh, you’re going to be better at

your sport.’ That’s not the purpose.

“It’s about being a better teammate and

being a better person. It’s about you going

out into the world and realizing it’s not about yourself. In a sense, it

betters you, and if you’re a better person, you’ll make other people

better.”

Learning about leadership doesn’t necessarily require attending

expensive events or shelling out for speakers with expertise on the

topics. On the contrary, a creative staff, a commitment to student-

athlete betterment, an innovative educational model, and a vision for

the future can accomplish all of that and so much more.

The athletics department’s Leadership Institute is tangible proof

of that.

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